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Tuesday, October 14, 2008

Company Profile: A brief Introduction

At first there was Utara Hati Sdn Bhd [425669-H] which was established in 1997. Consist of two business-bred Director's, Surizah H Abdol Rahman and Mohd Razli H Abdol Rahman. At that time, the company was concentrating on shoes, accessories and clothing line, operated in Kangar and Langkawi.
Only in january 2001, this company got involved in telecommunication business. it started out with it first outlet at G9, Kayangan Square Complex, Kangar. With Rm10,000 in hand, Utara Hati involved with the telecommunication sector as one of the earliest to join the business which was dominated by non-Malays enterprenuer, mostly Chinese (almost 100%).
Utara Hati settled for Amir Tele Shoppe as the company brand which is the name of the Director's first son.
'Bersama Anda Meniti Kemajuan Digital' settled for the company's tagline as a vision to move us and our customer to venture into the future of telecommunication services and informations technology. To achieve this statement, it is our commitment to help others interested in this line of business, to break the monopoly of business by other race and to have more people especially Malays to shop at Malays' shop.
In 2004, Utara Hati Sdn Bhd decided that it must separate its business accordingly by Director's skills and speciality. Then Utara Hati Enterprise was formed. Utara Hati Sdn Bhd (Mohd Razli) decided to concentrated in shoes, accessories and clothing line and Utara Hati Enterprise (Surizah) to continue the telecommunication business. The rest is history, as until this day Utara Hati Enterprise managed to be in Maxis's top 500 telecommunication dealers in Malaysia.

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