Maxis counter attack other telcos in the postpaid segment

Maxis Value Plus packages chart and rates charts

Maxis Communications Bhd aims to strengthen its lead in the post-paid segment on the back of its latest offering called Value Plans.

“We have simplified the structure (of our post-paid plans) and we hope this will keep us in the lead,” chief marketing officer Tom Schnitker told a briefing yesterday.

He said Maxis, which has over 50% share of the post-paid market in Malaysia, would continue to “fiercely protect” and maximise its position in the segment.

Maxis Value Plans consist of Value50, Value80 and Value150, each with a monthly commitment fee of RM50, RM80 and RM150 respectively. The value of these plans can be used for voice, SMS and data charges.

While Value50 offers the lowest monthly commitment fee, Value150 rewards users with low call rates of 10 sen per minute (Maxis-to-Maxis) and 12 sen per minute (Maxis-to-other networks).

Tom Schnitker at the briefing on Value Plans

SMS rates are at 5 sen (Maxis-to-Maxis) and 15 sen (Maxis-to-other networks) for all three plans.

Schnitker said Value50 offered pre-paid users the ideal entry point into post-paid, as the call rates were significantly lower than current pre-paid rates.

“With Value50, we are getting closer to the pre-paid market, especially in terms of usage and ARPU (average revenue per user),” he said.

He believed the impending mobile number portability (MNP) implementation would encourage pre-paid users to shift to post-paid to obtain better value in the long term.

Schnitker also said the MNP could lead to further price wars between operators. “Evidence from other countries suggests that price slashes may be intensified when MNP is implemented.”

He added that long-term growth required stable pricing and this could be achieved through the delivery of advanced, value-added services.

(Taken From The Star, Biz Section)

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