The product allows subscribers to choose one value option and the choice to switch to another one not more than once a month at no cost, said chief commercial officer Tom Schnitker.
“The three options available — Super SMS, Super Friends and Family (Super FnF) and Super Talk — will offer subscribers the flexibility to choose based on their usage pattern,” he said at the launch of DiGi Prepaid I Like yesterday.
The plan offers a flat rate of 36 sen per minute for voice calls and 10 send per SMS to any network anywhere.
In addition, subscribers can opt for DiGi’s Super Long Life feature to extend the validity of the plan for one year at RM30.
The DiGi Prepaid I Like starter pack is currently selling at a promotional price of RM8.50 till December. It will be selling at RM13.90 post-promotional period.
“The higher-than-normal prepaid starter pack rate is one of DiGi’s strategy to lower the churn rates,” said Schnitker, referring to the volume of sale of starter packs.
“We are trying to stop the momentum of rotation churn rates with this new starter pack pricing,” he added.
On Malaysia’s high mobile penetration of more than 80%, Schnitker said DiGi had started to think on a more “segmental level” to penetrate into different segments.
As at second quarter this year, DiGi’s customer base totalled 6.6 million, of which 80% are from the prepaid segment.
Its market share in the prepaid segment, in terms of revenue, is 32%.
(Taken from The Star, Biz Section, Friday September 26, 2008)
DiGi Prepaid I Like also available at all of Utara Hati outlet.
Rate Comparison Chart| Operator | Telco X | Telco H | Telco U | DiGi Prepaid I Like™ | |||
| Like to talk a lot? | Call to same network | 35 sen/min | 36 sen/min | 33 sen/min only applicable with RM30 reload | 48 sen/min |
FREE Calls & SMS (DiGi-DiGi, if you use more than RM200/month) 25 sen/min (If you use more than RM100/month) | |
| Call to other networks | Local 45 sen/min Adjacent RM1.40/min Non-adjacent RM2.60/min | 49 sen/min | |||||
| Charging Block | 30 sec | 60 sec | 60 sec | 1 sec | 30 sec | ||
| Like savings on frequently called numbers? | 15 sen/min to 8 numbers only on same network | 15 sen/min to 10 numbers only on same network | N/A |
15 sen/min to 15 numbers on all networks 11 numbers on DiGi, 4 on any other network | |||
| Like SMS? | SMS to same network | 10 sen/SMS (Peak) 1 sen/SMS (Off peak) | 7 sen/SMS | 8 sen/SMS |
FREE SMS (DiGi-DiGi, after RM0.50 of daily SMS usage) 10 sen/SMS to all networks | ||
| SMS to other networks | 20 sen/SMS | 15 sen/SMS | |||||
| Like MMS? | MMS to same network | 35 sen/MMS | 25 sen/MMS | 25 sen/MMS | LOWEST MMS RATE to all networks 25 sen/MMS | ||
| MMS to other networks | 50 sen/MMS | 50 sen/MMS | |||||
| Like to stay active longer? | N/A | RM33 for 1 year validity Reload of RM30 in 6 months | N/A |
RM30 for 1 year validity | |||
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