Celcom (M) Bhd hopes to regain its position as the top mobile service provider in Kuala Lumpur within three years with the introduction of more innovative products.
Chief executive officer Datuk Seri Shazalli Ramly said when it came to developing new products and services, Celcom had become more segment focused.
“After extensive research on the mobile behaviour of our customers aged 25 and above, we have been able to fully understand what they are looking for in a prepaid service
From left: Celcom (M) Bhd CEO Datuk Seri Shazalli Ramly and Celcom (M) Bhd senior vice president for marketing Zalman Aefendy Zainal Abidin during the launching of Prabayar Celcom Blue. - Starpic by Uu Ban
“As a result, we have developed the Prabayar Celcom Blue to cater to the needs of this specific group,” he said at the launch of the new prepaid starter pack yesterday.
The pack comes loaded with a free daily content as an added value for customers as well as new offerings and rewards that are exclusive only to Prabayar Celcom Blue.
“This starter pack will appeal to customers above 25 because of the many features and contents that are relevant to their tastes and lifestyle,” Shazalli said.
Senior vice-president of marketing Zalman Aefendy Zainal Abidin said the product offered the best value, with features such as Teman 20 which offered special rates for their 20 closest family members and friends.
“Instead of giving a special treat to only 10 or 11 people like other telcos, we are giving more to our customers,” he said.
In addition, Prabayar Celcom Blue also offers a rewards programme called Bonus Blue where customers will be given bonuses such as Bonus Hari Jadi and Bonus Banyak Guna.
In conjuction with the launch of Prabayar Celcom Blue, Celcom is introducing its new WAP portal, Channel C, that offers a variety of content, ranging from Islamic content to entertainment news.
Prabayar Celcom Blue is priced at RM8.50 and comes preloaded with RM5 airtime.
Celcom Blue also available at all of Utara Hati outlet.
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